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9 Drivers of Word of Mouth At Your School
Download Rick Newberry's new e-Book now and learn how you can let word of mouth drive your school’s enrollment.
Marketing
Repurposed Content Can Increase Your Traffic 300%
In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing.
Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.
How marketers should plan for implementing automation
The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to get started now. Regardless, of the level of expertise with automation, some universal best practices have to be implemented.
SEO
4 Google My Business Fields That Impact Ranking (and 3 That Don't)
With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.
10 Advanced SEO Techniques to Take You to the Next Level
In this guide, we're going to a deep dive into 10 tactics that you can use to take your site to the next level; advanced techniques that go beyond the SEO basics.
Miscellaneous
How to Host a Virtual Holiday Party & Bond With Your Team
Hosting a virtual team bonding or holiday party can seem daunting. How can you plan activities online? What logistics are involved?
If you're planning a virtual holiday party this year, don't stress.
Let's review some tips from HubSpot's remote workforce on how to host a virtual holiday party.
My Latest Post
The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings
In my opinion, the traditional admission funnel is broken.
I believe this for two reasons...
MarCom Job
Director of Marketing and Communications @ Concord Academy
Located in the historic village of Concord, Massachusetts, Concord Academy is an independent, co-educational day and boarding school serving students from across the United States and around the world. The Academy seeks an experienced marketing and communications professional to join its senior leadership team. Nearing its centennial, Concord Academy enjoys an increasingly strong market position and enthusiastic philanthropic support for its strategic priorities.
Social Media
9 Ways to Improve Your Marketing on LinkedIn
Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively?
In this article, you’ll discover nine LinkedIn ideas to improve your networking and marketing.
socialmediaexaminer.comFacebook is merging Messenger with Instagram's direct messages
mashable.com