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Does Your School Enrollment Need A Jolt?
Do you have an enrollment and marketing plan at your school? Are you looking for effective strategies to increase your school’s enrollment? Rick Newberry has worked with hundreds and hundreds of schools through his Enrollment Catalyst Program. Learn how Rick can partner with your school by requesting a consultation call today.
Marketing
What I wish Heads knew about being the school marketer
The moral of this story is that your school marketer is not your chief marketer! You, as Head, are the chief marketer of your school.
What does this mean for you? There are three things you should understand in order to embrace your position as the marketer-in-chief.
The Full Guide to Writing an Ebook [+Free Ebook Template]
Wondering how to write an ebook that fully explores your topic but doesn’t overwhelm your reader to the point that the information is difficult to understand? This guide will walk you through each step of writing and publishing an ebook and provide you with a FREE ebook template.
How to Fix Boring Blog Headlines in Less Than 5 Minutes
Here’s a question: what do you believe is the secret to a successful blog post? A few things that might have come to mind are; clear formatting, topical content, or amplification strategies. While these are all essential elements of any blog post, what if I told you that its success actually comes down to that one sentence at the top of your page: your headline. The experts at Copyblogger found that while 8 out of 10 people will read a headline, only 2 out of 10 will actually follow through and click on it.
So there you have it, clickability is what it’s all about.
SEO
SEO for Nonprofits: 5 Best Practices for Charities to Improve SEO
More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more charity and nonprofit site traffic that can be converted into paid donors or volunteers, and helping to get out charitable awareness messages.
Enrollment
We’re In This Together!
Airport lounges. Dinners with current families in exotic restaurants. Buses, planes, and gyms with colleagues. Fairs, information sessions, and open houses answering the same questions over and over. Are you like me and missing these things? Terribly?
Niche Insights Panel: Growing Your Funnel Midyear – Niche
In this Insights Panel, we talk with Carlos Cano, Tara Evans, and Jay Jacobs about increasing inquiries and engaging students midyear.
The 4 Steps to Using Data and Analytics to Help Students Succeed
The National Center for Education Statistics estimates that forty-five percent of students obtain a degree or certificate at the first institution they attend within six years of starting college, and nearly 31 percent drop out entirely. Those statistics demonstrate why student success has never been more important in higher education.
Every student's journey to graduation is unique, and to keep a student on that path, institutions need to know what's working. Enter data and analytics for student success.
My Latest Post
How Internal Links Can Help Your School Blog
Internal linking is an important SEO factor for getting your blog ranked highly by Google and other search engines. Google sees links – both external and internal – as a signal that your content is important or high-value. A link is like a “vote” in Google’s view.
Internal linking is something you control. With the right internal links, you can guide your site visitors and web bots to your most important pages.
MarCom Job
Director of Marketing and Communications @ Hathaway Brown School
The Director of Marketing & Communication reports directly to the Head of School and is a member of the Administrative Council. This 12-month position is charged with primary oversight of all internal/external marketing, brand management, and communication initiatives.