Sponsored Link
Free Informational Webinar with Live SEO Coach Demo
In this webinar, I'll introduce SEO Coach, my Do-It-Yourself (DIY) search engine optimization software. We'll discuss why SEO and I'll provide a live walkthrough demo of the software. If you can't make it on Tuesday please register because everyone who registers will receive the recording. Hope to see you there!
Marketing
7 Strategies for Getting More Customer Testimonials (And What to Do With Them)
Today, I’ll share some of the top sites you can use to collect customer reviews and how to encourage customers to get more testimonials.
5 Simple Hacks to Get Your School Leaders to Create User-Generated Content
There’s no denying that user-generated content is one of the easiest and cost-effective ways to create social proof for your school. But, the tricky part is recruiting and encouraging students to leverage their social media channels to promote your school. In this guide, we’ll provide you with 5 simple hacks to turn your school leaders into resources for user-generated content.
But first, who counts as a ‘school leader’? These students can include your school captains, vice captains, sport leaders, prefects, mentors, or any other position of student leadership that’s unique to your school. Students are more likely to engage with content shared by their peers, rather than your marketing team, so getting your school leaders on-side is always a great idea.
7 Steps to an Email Opt-in Page that Works
Email marketing works.
In fact, it’s still one of the best methods for converting prospects into customers or clients.
A critical part of the process begins, however, before a single email is sent.
You’ve got to get people on your list in the first place.
This happens most effectively at a landing page specifically designed to convince the right people to sign up.
I’m about to show you how to win the trust and interest of the right prospective subscribers, so that they naturally want to join your list.
Let’s jump right in.
Google Analytics 4: What Marketers Need to Know
Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?
To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.
SEO
Beginner’s Guide to Meta Tags for SEO
If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to start is learning more about meta tags. In this guide, we’ll walk you through the basics and best practices of using meta tags to optimize your webpages. You’ll also learn how simple techniques can help search engines recognize your webpages and increase their ranking. Here's what we're going to cover:
Miscellaneous
6 Ways to Support Black-Owned Businesses During the Holidays
That's why, this holiday season, HubSpot is joining Google, the U.S. Black Chambers, Inc., and other companies participating in Black-owned Fridays — an initiative to drive visibility and support for Black-owned businesses.
My Latest Post
How to Conduct a Content Audit for Your School Website
Website and blog content that isn’t performing well is an opportunity to make improvements. The trick is knowing what content is weak and what to write about instead. In this post, I’ll teach you how to conduct a content audit for your school website.
MarCom Job
Communications Associate @ Holton-Arms School
To support the Communications team in all areas of work including: School information and content management systems, digital media (i.e. photography and video), internal communications such as school calendar and campus signage, external marketing such as support managing Admissions and Development digital and print collateral; management/reporting out digital data and analytics (website, social media, email, etc.); administrative functions of the Communications Office.
Social Media
The New Instagram Layout Has Launched!
If you’re a frequent Instagram user (and keep your app updated), you’ve likely noticed some changes to the platform’s design lately.
Instagram has been testing new layouts to highlight its new features, Reels and Shop. It tested three different layouts for combining the buttons for the new features with the buttons for the existing features.
tailwindapp.comHow to Create Meaningful Engagement on LinkedIn: 3 Tips
Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network?
In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts.
socialmediaexaminer.com