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What Digital Marketing Strategy Is Right For Your School?
Do you want to improve your digital marketing strategy? Of course, you do!
Take our 2-minute quiz and let our expert algorithm give you immediate feedback. You can even opt for deeper feedback with one of our independent school digital marketing experts.
Find out the answer to questions like: What tactics will help your school get more students ASAP? Is social media marketing more important for your school than search engine marketing or vice versa? What should your focus be if your enrollment is at or near capacity? Do you need to improve your organic searchability? Now is the time to step up your digital marketing strategy so you can meet - or exceed - your marketing goals for 2021-22.
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Marketing
A Complete Guide to Outbound Marketing: How to Do It & Why It Matters
Looking for new marketing strategies to help you achieve your business goals? Check out our complete guide to outbound marketing.
How to Use Autoresponders to Drive Traffic and Profit
Last week I talked about creating an opt-in incentive to increase your email subscriber numbers. I also mentioned that one of those incentives could be a series you deliver over a number of weeks.
Well, this week I want to talk about how you can deliver that series using an autoresponder.
How to Repurpose School Marketing Content
Content marketing comes with a built-in solution for those overwhelmed with creating new content. It’s called content repurposing, and it’s not just okay, it’s encouraged.
068: Eighteen attributes of a school marketer with Brendan Schneider
As the main driver of enquiries and enrolments, the importance of school marketing cannot be overemphasised. However, we’ve found that school Heads struggle to find great school marketers. In this interview, Brendan Schneider highlights 18 traits of successful school marketers, providing an invaluable resource as you search for MarCom team talent.
My Latest Post
Harnessing the Power of Outsourced Marketing for Schools
Outsourced marketing is common in schools of all sizes and charters. Even school marketers within larger schools often seek outside expertise.
MarCom Job
Director of Marketing and Communications @ Khan Lab High School
Khan Lab High School (KLHS), an independent school in the San Francisco Bay Area, seeks a full-time Director of Marketing & Communications who will be responsible for planning, implementing, managing and monitoring the Khan Lab High School’s marketing, communications, and events strategy. The successful candidate will take an entrepreneurial approach to making appropriate use of all of the School’s resources and partnerships, and will be comfortable working in a start-up school environment.
As a member of the high school leadership team, you will contribute to refining how we can best empower young people to take control over their own learning. Ideally, you will be familiar with Khan Academy and Sal Khan’s book The One World Schoolhouse: Education Reimagined.
Social Media
The Story of Pinterest Idea Pins (aka Story Pins)
Pinterest’s user base has grown to over 475 million monthly active users. Gen Z and Millennial Pinners are joining in record numbers, effectively changing the makeup of the audience. And Pinners have spoken! They want to engage with video and explore content right on Pinterest.
So, today, Pinterest introduces Idea Pins – their multi-page format (formerly called Story Pins)! Now anyone with a business account* can create inspiring content and interact with their audiences, building more engaged communities right on Pinterest.
tailwindapp.com7 Ways to Improve Facebook Lead Ads
Are your Facebook lead generation ads providing less-than-stellar results? Do you need fresh ideas for creating and optimizing audiences so you can collect more leads without increasing your budget?
In this article, you’ll learn how to build seven highly targeted audiences for Facebook lead gen ads and get tips for incorporating this ad type into your sales funnel.
socialmediaexaminer.com