Sponsored Link
The wait is over. The solution is here.
Are you fed up with using countless, time-consuming spreadsheets to manage inquiries? Tired of paper-based applications or old enrolment methods like PDF files?
While students are on summer break join Enquiry Tracker to discover the game-changing, time-saving solution for you and your team. Enquiry Tracker experts will walk you through a live, 45-minute demonstration, changing your enrollment methods forever.
“Enquiry Tracker is instrumental for our school. Nothing comes close to how easy it is now to manage future students using this one solution. Beyond the intuitive event registration and email communications are the insights it provides us about our future families - there is nothing like it.”
Charli Renckly-DeWhitt
Marketing and Recruitment
Purdue Polytechnic High School, Indiana, USA
Marketing
CASE xChange: Episode 37: Voices From the Field - A Conversation with Brendan Schneider
In this episode, Brendan Schneider, Director of Advancement at Sewickley Academy and the Founder and CEO of SchneiderB Media Inc. in Pittsburgh, Pennsylvania, US, shares about the importance of media marketing in schools. Listen in to learn about inbound versus outbound marketing, and the book that Brendan believes all marketing professionals in educational institutions should have on their shelves. Hear recommendations on social media and digital advertising for schools and where marketing and communications professionals can come together as a community. If you would like to learn more about inbound marketing, click .
The value of video for primary schools
Eighteen months ago, you might have occasionally used Skype to talk to family members living overseas.
You probably watched YouTube clips and perhaps used them in assemblies. But as a school leader you probably didn’t think much more about recording and sharing video. How things have changed!
I’ve used Google Meet, Microsoft Teams and Zoom to teach, to meet colleagues and to deliver and receive CPD, as well as sharing video-based content from the likes of Oak National.
I’ve been on guided video-based school tours as well as watching amazing 360-degree tours, sat on both sides of remote parents’ evenings and watched school leaders deliver parent meetings over Facebook Live. All through video.
What does the future hold? Do we go back to solely face-to-face communication as the pandemic fades?
A 3rd COVID School Year: 3 Tips for Effective Communications
The 2021-22 school year is the third consecutive year of COVID-related restrictions for schools nationwide. As restrictions and potential controversy ramp up, be mindful of communications lessons learned during times of change.
SEO
10 EASY SEO IDEAS That Will BLOW UP Your Traffic in 2021
SEO doesn't have to be hard. There are simple ways to grow your traffic. Today, I'm going to break down 10 easy SEO ideas that'll blow up your traffic in 2021.
The Google link spam update is rolling out
If you thought Google was done with all these algorithm updates, you thought wrong. Google launched yet another algorithm update aimed at “nullifying” link spam. So if you or your clients were doing any spammy links and you see a drop in rankings over the next couple of weeks, it might be related to this new algorithm update.
My Latest Post
When Should You Start Running PPC Ads For Your School?
In recent years, it has become more common for schools to use PPC ads to effectively reach prospective parents.
MarCom Job
Director of Marketing and Communications @ Charleston Day School
Charleston Day School seeks a creative and energetic Director of Marketing & Communications whose primary responsibility will be to “tell the story” of the School to both current and prospective families. This 12-month position reports to the Head of School and offers an excellent opportunity to become involved in all aspects of communications and marketing for a dynamic K-8 independent school. The Director of Marketing & Communications will be responsible for articulating and promoting CDS’ mission, strategic goals, and institutional brand. This person will create and execute tactics to support CDS’ overall marketing and communication strategy while working across various departments, most notably Advancement and Enrollment. Collaboration with other areas of the school is critical as well, including athletics, senior leadership, division directors, teachers, and students.
Social Media
11 Social Media Marketing Podcast Episodes to Boost Your Wisdom
Want to improve your social media marketing? Wonder how top marketing professionals are using Instagram, Facebook, and other platforms?
In these 11 must-listen episodes of the Social Media Marketing Podcast with Michael Stelzner, you’ll get advice, inspiration, and insights from industry experts.
socialmediaexaminer.com