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What Digital Marketing Strategy Is Right For Your School?
Do you want to improve your digital marketing strategy? Of course, you do!
Take our 2-minute quiz and let our expert algorithm give you immediate feedback. You can even opt for deeper feedback with one of our independent school digital marketing experts.
Find out the answer to questions like: What tactics will help your school get more students ASAP? Is social media marketing more important for your school than search engine marketing or vice versa? What should your focus be if your enrollment is at or near capacity? Do you need to improve your organic searchability? Now is the time to step up your digital marketing strategy so you can meet - or exceed - your marketing goals for 2021-22.
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Marketing
6 Months of Email Subject Line Testing: Our Results
Better subject lines = better open rates. Find out what we learned from email subject line testing , the rules we now swear by, and how we came up with them!
3 Super Simple Ways to Get Your Business Leaders to Blog
Your business has amazing leaders. They're experts, and they have interesting ideas to share. So how do you access that knowledge for your business blog?
Podcast for Education: Create a Show for Your Classroom
In this article, we talk about how a podcast for education could benefit your classroom and give some advice to produce a successful show.
When Should You Use Accordions on Your Website - Design TLC
The accordion website design technique can help reduce overwhelm and increase engagement on your website. Learn more...
Technology
How to Track Clicks on a Link in Google Analytics 4
If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?"
Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more.
With the new Google Analytics 4, link click tracking happens automatically. This is great, because previous versions of Google Analytics haven't been able to do it automatically. You used to have to set up custom event tracking, which can be confusing.
But we're here to help. If you haven't set up Google Analytics 4 yet and you aren't sure how to get started with tracking clicks on a link, keep reading.
My Latest Post
6 Top Tips To Increase Video Production Productivity For School Marketers
With these compelling statistics, it’s hard to understand why schools aren’t producing more videos. However, video production isn’t easy and may not be a line
MarCom Job
Digital Marketing Specialist @ Roland Park Country School
The Digital Marketing Specialist reports to the Associate Director of Communications. This individual will implement content and communications strategies on social media, the School’s website and other digital platforms to enhance the brand of Roland Park Country School. In addition, this individual will conduct analysis and closely monitor the latest digital marketing trends to successfully increase the School’s online presence and engagement with our external constituencies.
Social Media
The Ideal YouTube Channel Art Size & Best Practices (2021 Update)
Stumped trying to get your YouTube banner to look just right? Check out our post with the best YouTube channel art size and best practices!
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