Prologue
Are you in my free Facebook Group?
Happy Monday!
Did you know that I have a free Facebook Group that includes over 1,700 school marketers?
In the group, we talk about all things related to school marketing by asking questions, answering questions, and sharing our successes and struggles with the goal of helping all of us become the best school marketers we can be.
==> Click here to join! <===
I hope to see you in the group!
Thanks, Brendan
Sponsored Link
The wait is over. The solution is here!
Now is the time to solve the way you manage inquiries & admissions. Enquiry Tracker is the all-in-one solution for schools to easily manage future families.
From inquiry to online enrolment, schools can automate personalized emails, run events, virtual tours and get key insights to manage and grow a robust pipeline. The built-in broadcast communications tool allows you to reach out and proactively engage future families on their unique interests. With all data captured in one user friendly centralized database that can easily be transferred to the school management system and at long last end those spreadsheets forever!
Over 195 schools are already using the system to save hours every week and have those critical reports right at their fingertips.
Gain a short overview about Enquiry Tracker via this short 1-minute.
Marketing
How to personalize your school brand with digital communications
As schools embrace digital school communications, districts need to personalize the school experience to connect parents and others to the school brand.
6 Reasons Why Digital Ads Won't Work for Your School
Are you trying to increase enrollment for your small or independent school through digital ads? If you're not seeing results, these 6 reasons may be why.
For those of you just starting out, this can be reframed as the things you need to do before you start.
The post-pandemic future of the communication profession
In June 2020, media monitoring company isentia and the International Association of Business Communicators/Asia Pacific Region (IABC APAC) surveyed communication professionals to conduct in-depth and balanced research on the future of the communication profession.
Your No-Fail Recipe for Building the Best School Newsletter Layout
Wondering what makes the best school newsletters? Follow these simple tips for getting your layout right every time to connect with your school community!
My Latest Post
Independent Schools Should Not Brand - They Should Blog!
With marketing shifting to the internet schools don't control their brand anymore. As a result, independent schools should not brand - they should blog.
MarCom Job
Director of Strategic Marketing and Communications @ The American School in London
The Director of Strategic Marketing and Communications leads the successful and strategic development of the School’s marketing and communications. The primary goals of this individual are to articulate and advance ASL’s brand to internal and external constituencies that 1) serve ASL’s student recruitment and re-recruitment marketing efforts, 2) establish a powerful public face to external audiences, and 3) create the case for giving that drives ASL’s fundraising efforts.
Social Media
How to Create Videos for Instagram That Drive Engagement
Video on Instagram empowers marketers to share their brand’s story, communicate key messaging, and showcase their product or service. Video can be applied across all stages of the marketing funnel, making it the go-to format to generate leads, increase engagement, and improve conversions.
85% of marketers plan on using video in their business strategy in 2021. There are over 1 billion active Instagram accounts worldwide with 90% of Instagram users following at least one business account. 93% of markets say that video is very or somewhat important to their business. Innovative brands are waking up to the benefits of video marketing, and what better way to flex your video creation skills than with one of the world’s biggest social media apps?
tailwindapp.com