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What Digital Marketing Strategy Is Right For Your School?
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Marketing
Enrollment Insights Podcast #34 – Brendan Schneider and S.M.A.R.T. Digital Marketing for K-12 Schools – Niche
I was recently interviewed by Angela Brown for the Enrollment Insights podcast from Niche. I hope you enjoy the conversation. Thanks!
5in9, August 25, 2021
Watch my new VLOG as I highlight five marketing strategies in nine minutes: (5) Welcome kits and yard signs, (4) Admissions relocation page, (3) Internal brand marketing, (2) Downloadable info packet, and (1) New family and faculty stories.
Editorial mission statements: a Head's best friend
Almost all communications in your school occur in cycles. Daily, weekly, across terms, semesters and years. It is little wonder then that one of the most common frustrations for Heads is that their communication and marketing efforts seem to be stuck in a rut. But it doesn’t have to be this way.
My Latest Post
11 Social Media Hacks Every School Should Try
Today, we’ll be diving into how schools can improve their social media following with 11 social media hacks. These simple social media hacks will help you grow your school’s social media presence.
MarCom Job
Marketing Manager @ Germantown Friends School
The Marketing Manager is responsible for advancing the school’s Admissions and enrollment outcomes through strong marketing and communications and with an eye towards broader Advancement goals. This person works closely with the Director of Communications and Marketing and the Director of Admissions to ensure that GFS is top-of-mind for all families whose child(ren) might benefit from attending GFS. In addition, this role is responsible for creating a superior experience for prospective students and their families through communications that represent GFS’s visual and verbal identity, events, and engagement with students, alumni, and families. This includes an emphasis on accurately, effectively, and eloquently enhancing GFS’s mission for diversity and inclusion in all marketing outreach materials and events.
Social Media
How to Make YouTube Shorts for Business
Learn what YouTube Shorts are and how to create them, and get examples of how to incorporate this new type of short-form video into your marketing.
socialmediaexaminer.comHow One School Communicator Leveraged Her Social Media Expertise Into a District-Wide “Communications Cadres” Program! · #SocialSchool4EDU
Jamie Brace leads a team of social media champions at Claremore Public Schools in Oklahoma, dubbed the “Communication Cadres.” She taps into her membership in the Social Media Crew for Schools to bring them best practices, new ideas, and time-saving hacks. Let’s learn more about what Jamie is up to! Career Arc Jamie didn’t start …
socialschool4edu.comYou Should Be Using TweetDeck
Even if you wouldn't call yourself a power user, the Twitter client's advanced search tools and customizable interface can massively upgrade your feed.
wired.com