Sponsored Link
The wait is over. The solution is here!
Now is the time to solve the way you manage inquiries & admissions. Enquiry Tracker is the all-in-one solution for schools to easily manage future families.
From inquiry to online enrolment, schools can automate personalized emails, run events, virtual tours and get key insights to manage and grow a robust pipeline. The built-in broadcast communications tool allows you to reach out and proactively engage future families on their unique interests. With all data captured in one user friendly centralized database that can easily be transferred to the school management system and at long last end those spreadsheets forever!
Over 195 schools are already using the system to save hours every week and have those critical reports right at their fingertips.
Gain a short overview about Enquiry Tracker via this short 1-minute.
Marketing
Tips for Building a Sense of Community in Your School
All employees play an important role in school culture, not just teachers. Use your school’s web presence to build a sense of community with these helpful tips!
Technology
11 Webinar Etiquette Tips for Presenters & Attendees
Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get to increase their knowledge on a topic. It's a win-win when done correctly, but not all webinars go smoothly. I once attended a webinar on email automation tips that was actually a full product demo. Yikes.
Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom. It doesn't exactly make for the best experience for either side.
So let's find out how presenters and attendees can contribute to more productive webinars.
Enrollment
The Admission Director* as Chief Value Proposition Officer: An Idea Whose Time Has Come
Measuring Success’ research among hundreds of independent schools of all sizes and types in all kinds of market situations indicates that a school’s relative (to competition) perceived value determines its enrollment. Yet, in most schools, there is no one tasked with managing all the components driving relative perceived value, and this is a major barrier to enrollment and financial vitality.
Miscellaneous
Fundraising is Everyone's Job
The hallways outside of your office are filling once again with the pleasant racket of footsteps and chatter. Faculty – and in many cases, students – are back on campus. They’ve all asked you how your “summer break” was, but of course, you took a one-week vacation, not a “break.” You’ve been right there the whole time, reaching out to donors and volunteers, closing out the fiscal year, updating the board, identifying a future class of trustees. You’ve been sitting around a leadership table talking about variants and masks and protocols when you had hoped you’d be talking about in-person reunions and feasibility studies.
My Latest Post
How COVID-19 Affected What And How Families Search Online
Families across the country have been affected by the spread of the virus and are pivoting from their previous search behaviors.
MarCom Job
Visual Content Creator @ The Joy School
The Visual Content Creator serves as the primary photographer, videographer, and graphic designer for all School digital and print publications.
Social Media
Tips for Supporting School Social Media
There’s no shortage of social media strategy articles written for the marketing department, but the same can’t be said for teachers. As a marketer, I value the input and support of my faculty members to help promote our school, but there’s often a disconnect between the classroom and communications.
One thing I’ve heard from my teachers is that they don’t want to bother me with questions, they aren’t sure if their information is newsworthy, or they don’t want to give me more work to do, so they keep potentially exciting information to themselves. Not good!
blackbaud.com