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What Digital Marketing Strategy Is Right For Your School?
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Marketing
9 Writing Strategies For Content Entrepreneurs You Should Know
Content creators write a lot with blogging and newsletters. Here are writing strategies for content entrepreneurs that help - The Tilt
Managing marketing - SMJ Podcast
With experience leading large independent schools, Dr Paul Teys now helps schools leverage their strengths by mentoring leadership teams and managing executive recruitment. In this interview, Paul discusses what it means for Heads to perform as CEOs, focusing on the intersection of leading the school and leading school marketing.
Technology
4 Key Website Performance Metrics and Why They Matter for Your School Website
When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website – a good, working website –…
Enrollment
Creating an Admissions Dashboard in Google Data Studio
If you don’t have a CRM with great reporting tools, spreadsheets may be the gold standard for tracking key performance indicators (KPIs) during the admissions cycle, but what happens when you have to provide an update to your board or share progress with other school leaders? Enter the dashboard. A dashboard can enable you to consolidate multiple tabs, rows, and columns, into a single screen that focuses on key metrics instead of the kitchen sink. One of my favorite tools for creating dashboards is Google Data Studio.
My Latest Post
15 Tools To Help School Marketers Improve Content Writing Skills
Here are 15 tools and apps you can take advantage of to help make your writing process easier and create winning content.
MarCom Job
Assistant/Associate Director of Digital Marketing & Communications @ Tabor Academy
With leadership and support from the Director of Strategic Marketing and Communications, the Assistant/Associate Director of Digital Marketing & Communications will work to transform digital marketing and communications at Tabor Academy. It’s an ambitious job for an ambitious professional looking to make a positive impact on a great community.
Social Media
How to Use LinkedIn Events for Your Next Event
Learn how to plan and promote an event entirely within the LinkedIn Events ecosystem.
socialmediaexaminer.comHow to create a social media calendar for your school
Social media can be time-consuming and tricky to master. Luckily, a social media calendar can help you stay on task and improve the performance of social media for schools. Find out more!
digistorm.com