Sponsored Link
How to Create Persona-Based Google Ads That Work!
Did you know, 90% of parents use Google at least once during their private school search. So do most schools. So just doing Google ads is not good enough anymore. You need to take them to the next level.
On Wednesday, October 20 at 12:30 PM, join Trevor Waddington, Principal at Truth Tree, where they specialize in digital marketing specifically for independent schools and their camps, for a powerful, 30-minute webinar.
During the webinar, you will learn to * write ads that target specific audiences, * make your ads eye-popping and persona-pleasing, and * compel the searcher to click with conviction.
Marketing
Craft a Better School Blog Post with These 5 Quick Edits
Here are 5 quick edits you can make right now that will tighten up your school blog post and help you tell a better story. Go down the list, edit, and publish!
Recommended Tool
Try Missinglettr for just $5
Missinglettr is my social media publishing secret weapon! This tool allows me to schedule social media drip campaigns which are created automatically by the software and can be scheduled out for 12 months. I can't even begin to tell you how much time this tool saves me. You really owe it to yourself to check out this tool.
SEO
How to Write Compelling Meta Descriptions That'll Boost Your Rankings
Meta descriptions are essential to SEO and user experience. Here's how to write meta descriptions that drive clicks.
Enrollment
9 New Family Retention Strategies to Begin Now
The retention strategy for your new families begins on their first day of school. Their first day and every day thereafter will determine whether or not they continue to enroll in the future.
It is critical for you and your team to focus on the retention of your new families now by implementing these nine strategies.
InspirED Sparkcast: Finance and Marketing, The Overlooked Alliance for Success
Mike Connor, President of Connor Associates, and Thom Greenlaw, Connor Associates Strategic Partner for Leadership Searches, Finance, and Operations, expand on Mike’s blog about Finance and Marketing Joined at the Hip and talk with Rob Norman of InspirED School Marketers about how a School’s identity is meaningless if it isn’t sustainable; how a School’s product is useless if it is not what people really desire or if you can’t prove its value, and how Mike and Thom have seen it all go south if a School can’t align the marketing mix with its long-term financial policy or pricing, grounded in data.
Miscellaneous
5 Things You Can Outsource NOW
Today we're talking all about outsourcing. Why? 🤔 If you're a part of a small school, I know you probably wear many hats and are limited on resources to hir...
My Latest Post
8 Best Meeting Note-Taking Apps For School Marketers In 2021
When it comes to digital note-taking apps, finding the right one for your team is critical. Here are my favorite note-taking apps on the market.
MarCom Job
Assistant Director of Communications @ Gillen Brewer School
The Gillen Brewer School, a special needs elementary school on the upper east side of Manhattan, is currently seeking to hire an Assistant Director of Communications to join our growing Administration team. We are hoping to fill this position immediately with the right candidate.