Sponsored Link
From inquiry to online enrollment, Enquiry Tracker is your end-to-end CRM solution
Manage all of your student inquiries, take your enrollments fully online, make informed decisions by combining key metrics with anytime, anywhere reporting.
Our easy-to-use system enables you to manage virtual and on-site School Tours and Open Houses, deliver automated personalized emails, and get critical insights and reports to manage and grow a robust ‘pipeline’.
Built-in broadcast communications enable you to proactively engage future families on their unique interests. Our fully integrated ‘smart’ online application and enrollment solution delivers a seamless customer experience for your families. Best of all, data is captured in one central, user-friendly database – filing cabinets and spreadsheets be gone!
Quite simply, our system enables your key people, principals, and the board, to make informed, strategic decisions.
Eager to find out how Enquiry Tracker is the game-changer your school has been waiting for?
Book a free demo with us today to discover more.
Marketing
Your brand: watch and act
Paul Teys was Principal of Hunter Valley Grammar School for 15 years. SMJ talked with Paul about customer service and why he still reviews his school’s brand every year.
How to Write Headlines: a Step-by-Step Guide
Follow these 5 headline writing tips to see how the smallest tweak can make an enormous impact on the catchiness of your title.
Enrollment
2021 Niche PK-12 State of Enrollment and Marketing
School marketing and admissions are complicated, especially in PK-12. Different types of schools have widely varied needs based on their segment (charter, private, religious, public, etc.), location, and size. And when you’re an in-house marketing, communications, or admissions professional it can be hard to find comprehensive data to help you determine which tactics to use, how to build your team, where to spend your budget, or what your budget should look like.
Adjusting Admission During an Ongoing Pandemic
As we enter the second school year of operating live during the COVID-19 pandemic, we are seeing the health and safety benefits of vaccinated adults and the waning of the current delta surge. We are hopeful that the opportunity of student vaccinations in the coming months will further our wish to have life feel more 'normal'. Yet, we must prioritize the health of our unvaccinated students, and doing so continues to impact the way our schools, and admissions operates.
My Latest Post
Got An Awesome YouTube Video? Here Are 15 Ways To Promote It For More Views
How do you reach your target audience, and most importantly, how do you position your YouTube video to get discovered and attract new families?
MarCom Job
Director Communications @ University of Chicago Laboratory Schools
Communications lead. Initiates develop, and oversees communications priorities, goals, and strategies; manages school communications staff; manages drafting, editing, and approval processes for internal and external communications.
Social Media
Tips for Planning Your Content Ahead of Time
Planning social media content before you begin creating that content is an important first step – one that's absolutely necessary to stick to your strategy, as well as to avoid scrambling at the last minute.
hashtag.expertHow to Handle the Community Gossip Groups on Social Media
“Andrea, two of my school board members want me to join the gossip group in our community on Facebook. They expect me to respond to every post that discusses the school. And the only real way I can join the group is with my personal profile. What should I do?”
I’ve received this email message more than once. Can you relate?
socialschool4edu.com10 Steps to an Effective Social Media Audit – Infographic
The most effective marketing strategies for independent schools are driven by data. A comprehensive social media audit will give you the customized analysis you need on your school’s social media footprint across platforms. Follow these steps for a deep-dive understanding of where you’ve been and where you need to be.
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