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News
Canva is getting into video
Canva, the $40 billion software startup looking to make design accessible to everyone, has today announced a video editing suite. Launched in 2013, Canva emerged during the design renaissance, around the same time that Sketch, Figma and InVision were crashing the Adobe party. Unlike the others, Can…
Enrollment
6 Easy Steps To Generate More Inquiries from Your Private School Website
Have you ever pondered to yourself, “could our website be generating more inquiries?” Yes? Great! Far too often, annual website upkeep consists of changing key dates, updating admission events and tuition, and maybe popping in a new video or image.
But I'm going to challenge you to dive deeper by reviewing your website with an eye toward understanding the user experience. This exercise is critical to boosting inquiries at your school.
Move Over Millennials, the #AlphaGen has Arrived!
Schools are targeting Millennials and Generation Z more and more. Makes sense, right? They’re parents and older students!
But right behind them is Generation Alpha, born starting in 2010.
This emerging generation will soon outnumber the Baby Boomers. Many of them will live into the 22nd century.
What does this mean for schools?
Miscellaneous
What is the 4-1 Rule?
As many schools are just starting their annual giving this month, I have a quick tip for your social media when it comes to marketing and fundraising this season.
Thank You
Thank You!
Thank you to Courtney Haindel from FACTS and Theresa Kiernan from Trinity Hall for making a referral this past week.
My Latest Post
9 Infographic Design Trends For School Marketers
In today’s online, content-oriented world, there are numerous infographic design trends that will help your school better connect with families.
MarCom Job
Content and Digital Marketing Manager @ Kent Place School
Kent Place School is seeking an enthusiastic Content Marketing professional with an excellent grasp of the field of digital marketing to work as part of a small team and liaison closely with internal departments. This person will need to be a skilled storyteller with strong writing skills who can help us tell – and spread – our story. One of the key responsibilities of this role will be the proactive identification and follow-up of ‘newsworthy’ activities across the school and the writing of engaging stories.
Social Media
Has Facebook's Latest Change Killed The Need For Targeting? Here's What You Need to Know
In this video you'll learn what to do now that Facebook detailed targeting expansion mandatory for Conversion campaigns. You'll find out what this means for ...
youtube.comInstagram is adding ‘Collabs,’ new music features for Reels, desktop posting and more
Instagram today announced a number of new features that will roll out this week across both the Instagram Feed and its TikTok competitor, Reels. The creator-focused additions will allow users to collaborate with one another, raise funds and make better use of music on Reels, among other things. The…
techcrunch.com