Prologue
VirCon 9 is here!
As you've probably already heard, my virtual conference for school marketing and communication professionals is finally here! It's the VirCon9.
I've listened to your feedback and made some changes this year:
- The VirCon9 will now be later in the school year in December
- It will take place over two days so it will hopefully be easier to attend live
I'm so excited about the line-up of speakers and I hope you are as well.
To view the speakers, their topics, and register, please click the link below.
I hope you can join us!
Thanks, Brendan
Sponsored Link
At Enquiry Tracker, we’re excited to be able to share a new education content series Ticker Ed broadcast every two weeks via the global news streaming service Ticker News.
Hosted by co-founder of Enquiry Tracker, Greg Campitelli, Ticker Ed is a new studio-produced education content show, part of a series called Ticker Originals which have online reach in the millions of monthly hits.
The show focuses on a positive snapshot on topics relevant to education and is streamed live and available on demand. Featuring leaders in education, we cover a broad range of topics including managing and growing enrolments; remote learning; cyber safety, cultivating philanthropy; nutrition; mental wellbeing; emerging technologies; leadership and much more.
Don’t miss it! View the latest episode and find out more about Ticker Ed here.
Marketing
How to Reduce Bounce Rate: 6 Simple, Proven Methods
High bounce rates can hurt your site’s conversions rates. Here are 6 proven methods for lowering your bounce rate and increasing conversions.
Creating performance-driven marketing teams
The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members — when they themselves do not have any domain expertise in marketing.
How to Set Up Google Analytics: Complete Tutorial
A step-by-step instruction to set up Google Analytics. Learn what Google Analytics is, how to create a GA account, how to add it to WordPress and other CMS, and more.
Marketing for Schools: 3 Questions to Ask Before You DIY
How do you know when a school marketing project is something your team can tackle, and when it requires reinforcements? Ask yourself these three questions:
Miscellaneous
Understanding the True Meaning of Belonging
As more schools add the letter “B” for “belonging” to the well-worn DEI acronym, this would seem to be a natural entry point for advancement professionals to engage deeply with the challenging work of welcoming and valuing any family whose presence aligns with their schools’ mission. But how easy is this to do in an industry which is still shaking off the exclusivity that not so long ago was precisely what attracted families to what used to be called “private schools?”
Thank You
Thank you to Chris Roth from Concordia Academy for making a referral this past week.
My Latest Post
How To Use AI To Improve The Student Enrollment Journey
AI’s ability to use data to anticipate a family’s actions is already helping schools improve the enrollment journey.
MarCom Job
Communications Coordinator @ University School
University School seeks a highly capable communicator, writer, and editor to create and distribute of content through publications, email, web, and external press.
Social Media
Twitter for Professionals will begin to roll out this week for businesses and creators
Twitter really can’t go a day without releasing new products. But if you’re running an account for a business or a public figure, its latest addition might capture your interest. Soon, businesses and creators will be able to opt into “professional accounts,” giving them addi…
techcrunch.com