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Prioritizing marketing projects when seats are full
Anticipating or experiencing full enrollment can feel precarious. You’ve worked hard to be in this position, but now what? You have a growing waiting list and funds available for marketing investment … how should you prioritize initiatives and make the most of this season of opportunity? What is your retention strategy?
If these questions resonate with you, know that we’re cheering you on! In fact, at North Star Marketing more than half of our clients are experiencing full enrollment, so we understand the questions and challenges you’re facing. Check out our Full Enrollment guide for 11 strategies to maximize your marketing efforts with confidence. And if you still have seats to fill? We can help with that too.
Marketing
4 Quick & Easy Ways to Improve Your School’s Emails
Without revamping your entire email marketing strategy, here are 4 quick and easy things that you can do today to improve your school’s emails.
3 Strategies for Private Schools During Winter Break
One of the chilling (pun intended) memories of winter breaks past is the long layoff. Sure I enjoyed the time away, but my mind was usually on strategies that were not being executed because school was out. I always pictured the other admission and marketing directors having meetings and special events for prospective parents. Was I the only one this paranoid?
Then, I decided I wouldn’t let the winter break slump curb the momentum we worked so hard to build since September.
Here are 3 strategies (plus a non-secular bonus) you can use this year to bust the winter break slump.
3 Website Mistakes That Impact Admissions
Are you making any of these easily avoidable mistakes on your school's website? 🤔Let's find out.
Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school.
Enrollment
Lead, Follow, and Get Out of the Way: 5 Ways to Drive Enrollment Growth
School leaders should always support and empower their enrollment experts to meet and exceed enrollment goals — here are five ways to do it.
Miscellaneous
Case study: The place of yearbooks in an increasingly online world
More than a memento, souvenir or fleeting online experience, a yearbook is a powerful time capsule. It captures memories and emotions, providing a lifelong means of travelling back in time.
Yearbooks remind us of who we were at a particular point in our lives and show us how we — and our world — have changed. They are important archival documents for schools, capturing each year’s events, experiences and community.
My Latest Post
8 Tips For Using Testimonials In Your School Marketing
Testimonials and reviews are truly gold. Prospective parents trust the honest opinions of families whose children are, or have, attended your school.
MarCom Job
Assistant Director of Communications and Marketing @ Germantown Academy
The Assistant Director of Communications and Marketing reports to the Director of Communications and Marketing and serves as a team member in the Germantown Academy Office of Institutional Advancement. This position will assist in coordinating the communications and marketing efforts of the school, with an emphasis on alumni engagement and athletics, through a variety of mediums, including web, print, electronic news, and social networking services, in order to advance the school’s mission.