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Marketing
Is Your Marcom Office Ready for the Latest Privacy Changes?
The way we track email campaign metrics is going to change.
10 recruitment benefits of segmentation
For those involved with enrollment and admissions, the idea of focusing recruitment efforts on target segments is not new. But that doesn’t necessarily mean it’s happening. So, here’s a little dose of motivation. Knowing more about the benefits of segmentation might be just what it takes to turn best thought into best practice.
Why Your Nonprofit Needs a Blog
As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps in your marketing plan that need to be filled?
Technology
An In-Depth Guide to Google Analytics 4
Google Analytics 4 is the latest version of the web analytics software. This post outline its benefits and how to set it up.
Productivity
Tackling Hard Tasks
Generally we avoid hard tasks, putting them off while we either do easier tasks or distract ourselves. This is understandable, as a hard task might feel daunting or overwhelming, but spending our hours on urgent but easy tasks vs. difficult but important tasks is generally a costly choice.
My Latest Post
10 Security Best Practices To Keep Your School Website Safe
School websites are vulnerable to cyberattacks. Here are 10 security best practices to put in place to ensure the safety and security of your website.
MarCom Job
Communications/Publications Coordinator @ University School (OH)
Major Responsibilities include: Serve as lead writer for the Marketing and Communications Department and editor of school’s internal publications (school magazine and report of gifts); coordinate, write, edit, and send school-wide email communications; work in coordination with the Director of Marketing & Communications to develop consistent and compelling messaging and thematic narratives for publications and marketing materials; and collaborate with designers in the production of printed materials.
Social Media
Meta rolls out a suite of new features and discovery tools for Facebook Live creators
Meta (formerly Facebook) today is introducing a number of Facebook Live updates that will allow creators to engage with fans during their live broadcasts, including new features like Polls, support for four-person co-broadcasting via the “Live With” feature, new commenting features, a n…
techcrunch.com