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Call: (760) 805-5136
Email: Candacehei@gmail.com
Marketing
8 Stats Show Email Subscribers Worth More Than Social Media Followers
Don’t take our word for it. Here are eight stats that reveal why email subscribers are far more valuable than social media fans.
Nonprofit website trends for 2022
2022 will be full of new website trends that can boost the performance of your nonprofit website.
After researching this year’s website predictions, we’ve broken down this year’s trends into three categories: Design, Storytelling, and Community.
SEO
Are Outbound Links A Google Search Ranking Factor?
Will adding more outbound links to your content help you rank higher in Google Search? Let's look at the evidence.
Enrollment
Six Higher Ed Enrollment and Marketing Predictions for 2022
It’s the end of the year and planning for 2022 has been in the works for a while now. Planning always has two angles: putting proactive strategies in place for what is known and having frameworks for reacting to what is not known. In that vein, I put on my prognostication cap and started writing out a list of predictions for the coming year. Some are bolder or more wishful than others, but I believe all of them are important to institutions that want to thrive. Here are my six predictions for 2022:
School Blog Post
FIDGETS IN THE CLASSROOM
Pop Its...squeeze balls...infinity cubes: these have come to be known commonly as fidgets, but a generation or so ago, they might’ve been seen as toys for a student to hide or a teacher to confiscate.
Although they can be counterproductive when misused, fidgets can also be highly effective tools for students with ADHD, anxiety, and other difficulties that affect their performance in class.
Thank You
Thank you to Denise Suarez from Immaculate High School for making a referral this past week.
My Latest Post
Topic Clusters: What They Are And Why School Marketers Need Them
Topic clusters are a new search engine optimization (SEO) paradigm. In the past, SEO was focused on keywords, but today, if you’re looking to attract more
MarCom Job
Marketing and Communications Coordinator @ Marburn Academy
The Marketing and Communications Coordinator is an entry- to intermediate-level position and is responsible for execution of Marburn Academy’s marketing and communications efforts supporting the institution’s mission, values, and cultural expectations. As a direct report to the Director of Marketing and Communications and as a member of the Institutional Advancement Team (IAT), the Marketing and Communications Coordinator will join a dynamic, collaborative team and will be given the opportunity to broaden knowledge and gain expertise in multiple facets of marketing, communications, and branding. This individual will strategize and implement important efforts for reaching the families with students who learn differently across Central Ohio and beyond as well as support the re-enrollment efforts for students of current Marburn families. This marketing work is mission-driven and makes an impact in the lives of many.
Social Media
20 Ways to Bring New Life to Your Facebook Ads
Are your Facebook ad campaigns underperforming? Need some fresh ad ideas to improve your results? In this video, expert Allie Bloyd outlines 20 effective Fac...
youtube.comJust the Basics: A Beginner's Guide to Facebook Ads for Your School
You’ve just posted dynamic content on your school’s Facebook page. An onslaught of likes and comments is on its way, right? Not necessarily.
While school Facebook pages tend to get higher engagement because families look to those pages as destinations, the average reach of an organic post for a Facebook Page is just 5.20%, according to Hootsuite. Furthermore, Hootsuite continues, “that means roughly one in every 19 fans sees the page’s non-promoted content.”
Not happy with the amount of engagement or interest in your Facebook page compared to the amount of work you are putting into it? It may be time to consider some paid outreach, especially for content with specific goals.
socialschool4edu.com