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SEO Coach DIY Software
A simple do-it-yourself SEO software platform, easy-to-use, and understand. SEO Coach will help you optimize your school's website and Google My Business listing for higher Google rankings, which will lead to more traffic to your website. No need to hire an SEO Consultant.
Marketing
22 Search Engine Statistics You Need to Know in 2022
While online search is one of the most important factors for the success of your school's digital presence, making data-backed decisions can guide your digital marketing strategy.
23. Imagining the Future of Digital Marketing for Independent Schools
In this episode, Aubrey and Tara chat with Truth Tree’s Principal, Trevor Waddington, and Director of Innovation, Liz Yee – together they imagine the future of digital marketing for independent schools discussing newfangled topics such as NFTs, the metaverse, voice-first technology as well as brand alignment and mindful marketing that will set up your digital strategy for the year.
Enrollment
Private School Marketing and Retention in Uncertain Times
Many private schools experienced another surge in enrollment this year. With the continued issues of the pandemic as well as concerns within public education, private and independent schools realized the boom from parents seeking alternatives.
This enrollment growth has created two issues for many private schools.
The Importance of Data for Student Recruitment and Retention
Relationships have always been key to building and maintaining a customer base. Given the physical separation imposed on so many of us since the beginning of the pandemic, a sense of connection with prospective and current parents is more important than ever for schools. So how can cold, clinical data help to build the warm and fuzzy relationships necessary for student recruitment and retention? I’m glad you asked…
Miscellaneous
Warren Buffett Leaves The Audience SPEECHLESS
Warren Buffett shares two stories about women who started from nothing and sold their businesses to the legendary investor. This is one of the greatest speec...
My Latest Post
How School Marketers Can Work With Local Media To Get Coverage For Your School
Whether you’re hoping to raise awareness for your school in general or hoping to get the word out about a particular program or event, media coverage is one
MarCom Job
Director of Marketing and Communications @ Portsmouth Abbey School
With the focus to support and advance the School’s mission, vision, and values, the Director leads the comprehensive strategic marketing and communication plan for the School. The primary objective is to tell the unique story of Portsmouth Abbey School internally and externally, to inform and increase awareness of the School, generate interest and demand among prospective families, strengthen our institutional brand and reputation, and raise visibility both regionally, nationally, and internationally.
Social Media
How Schools Can Use LinkedIn Ads for Enrollment Marketing
Is your school looking to step up your digital marketing strategy? Learn how schools are using LinkedIn Ads for enrollment marketing.
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