Sponsored Link
Want a free SEO Audit of your school's website?
This report details how your website performs in terms of different and essential SEO ranking factors and provides you with a relative score for each section. I hope this audit can help identify where your SEO needs support and where you need to focus time and attention to increase your website's visibility in Google search, which will increase traffic to your school's website.
===> GET YOUR FREE SEO AUDIT <===
Marketing
Buckets: The key to successful school messaging
There’s no question that consistency in messaging is critically important to the success of a school’s enrollment marketing efforts. But the reality is that when a parent says, “tell me about your school,” there are a plethora of potential responses. Collecting them all into messages that are repeatable and memorable can seem like an overwhelming task.
What’s the solution? Buckets. When I work with schools to develop a Messaging Guide, one of the first things we create is buckets. It’s not a very technical term, but it is definitely the key to messaging success.
How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really)
Want to learn how to write blog posts faster? Here's the process I use to create useful, engaging content in less time.
Top School Web Design Trends for 2022
Influenced by the increased time families are spending online, the top school web design trends for 2022 are all about enhancing the user experience for all.
SEO
How to Plan Website Structure for Better SEO [Step-by-Step Guide]
What are the main rules essential to creating a solid website structure? How should it look from the very beginning and be developed afterwards? And why it's important for both SEO and UX?
Technology
Popup Timing: Finding the Best Time to Display an Offer
Wondering what is the best time to display an offer? Check out our guide to popup timing - 3 ways to find out when visitors are ready for your offer.
Using live chat to avoid you losing potential business to competitors
There are many arguments against using live chat on websites. We answer all of them in our guide to experimenting with live chat at no cost.
My Latest Post
7 Top A/B Testing Tools And Resources For School Marketers
A/B testing can make a huge difference in how well your marketing campaigns perform. When done consistently, A/B testing can improve your return on investment
MarCom Job
Director of Communications @ The Town School
The Town School Director of Communications Beginning July 1, 2022 The Town School, a Nursery-8th grade coeducational school in New York City, seeks a new Director of Communications. Reporting to the Director of Advancement, the Director of Communications works in partnership with the Head of School, Advancement and Admissions teams, members of the leadership team, Manager of Advancement Services & Constituent Relations, and other colleagues to advance the mission, program, and goals of the school. The person in this position is responsible for the school’s strategic communications plan. They also create and oversee multimedia content that delivers timely and relevant information across all channels (web, social media, digital signage, email, and print) to appropriate community members and ensure that all communication and in-person presentations reflect consistent and mission-aligned themes and messages. The director applies a racial equity and anti-racism lens to daily practices and all communication and marketing materials.