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From inquiry to online enrollment, Enquiry Tracker is your end-to-end CRM solution.
Manage all of your student inquiries, take your enrollments fully online, make informed decisions by combining key metrics with anytime, anywhere reporting.
Our easy-to-use system enables you to manage virtual and on-site School Tours and Open Houses, deliver automated personalized emails, and get critical insights and reports to manage and grow a robust ‘pipeline’.
Built-in broadcast communications enable you to proactively engage future families on their unique interests. Our fully integrated ‘smart’ online application and enrollment solution delivers a seamless customer experience for your families. Best of all, data is captured in one central, user-friendly database – filing cabinets and spreadsheets be gone!
Quite simply, our system enables your key people, principals, and the board, to make informed, strategic decisions.
Eager to find out how Enquiry Tracker is the game-changer your school has been waiting for?
SEO
Google Author Rank: How Google Knows which Content Belongs to Which Author?
Google Author Rank involves the Google search engine’s methodologies to understand, define and rank an author for a topic for the author’s expertise,
How to Optimize Your Anchor Text Strategy For SEO
Anchor text makes a great addition to your SEO efforts. Here’s how to optimize hyperlinks for a better SERP ranking.
Technology
How to Switch to Google Analytics 4 in WordPress (The RIGHT Way)
Are you looking to switch to the latest Google Analytics version?
Google is now recommending website owners to move to the new Google Analytics 4 because they will be sunsetting the previous Universal Analytics on July 1, 2023. After the sunset day, you won’t be able to track data in the older version.
In this article, we’ll show you how to easily switch to Google Analytics 4 in WordPress.
Enrollment
4 Summer Retention Strategies
You're probably wondering, why are we talking about retention? It's summer! 🤔 Turns out, summer is an opportune time for retention efforts because parents are more receptive to what you have to say 👂 So let's dive into 4 summer retention strategies you need to implement this summer! ⛱☀️
11 Ways to Drive Enrollment Results by Focusing on the Parent Experience
arent experience. You’ve heard about it. You may have read about it or thought about it. You may even have devoted some time to improving it at your school. The inevitable question is whether there are practical benefits to working on the parent experience. And more specifically, can focusing on the parent experience meaningfully impact enrollment results? The answer is categorically, yes.
My Latest Post
What Is A Content Strategy?
If you want your school to stand out amongst your competitors, you’re going to need an effective marketing content strategy.
MarCom Job
Media and Content Manager @ Vermont Academy
Working with the Director of Advancement, key partners in Admission and Advancement, and the Communications Committee, the Media and Content Manager’s primary responsibility is to develop content for the school’s internal and external communications with the ultimate goal of supporting the school’s mission and priorities. Areas of focus include but not be limited to increasing the engagement of various constituencies and stakeholders, fundraising, and enrollment. Candidates must have experience writing for a variety of mediums to connect constituents to Vermont Academy, including digital and print publications, newsletters, e-blasts, and other digital and web content. The ideal candidate thrives on working collaboratively and being part of a community.
Social Media
Chasing TikTok, Meta rolls out new Reels features and expands Instagram Reels to 90 seconds
As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a Sound Sync feature on Facebook Reels and adding support for longer Instagram Reels of up to 90 seconds, instead o…
techcrunch.com