Marketing
Understanding Net Promoter Scores for Schools
With a single, simple question to your school constituencies – and the Net Promoter Score (NPS) based on their answers – you can have revealing, relevant data to inform your school’s marketing efforts.
NPS, or what’s often referred to as the “gold standard” in customer satisfaction/experience tools, was developed in 2003. Companies use it to measure the power of their brand and customer loyalty. It’s a great tool for independent schools, too, especially now as the education world recalibrates after the pandemic.
The NPS question: How likely is it that you would recommend [School X] to a friend or colleague?
It’s critical for schools to understand how to use NPS and what it will – and won’t – tell them.
How to Highlight Your Faculty Directory in Your School Website Content
A faculty and staff directory is an important part of your school website content. Learn some creative ways to display this content.
12 Mind Tricks to Increase Engagement on Your School Website
Leveraging psychology can lead to some interesting strategies that can help increase engagement and conversions on your school’s website.
Recommended Reading
3 Reasons to Embrace the Advancement Model
As a consultant, I work primarily with enrollment, development, and communications leaders at independent schools. I consider all three to define Advancement. Many schools have a siloed arrangement without anyone solely responsible for supervision of the entirety of advancement efforts. I have begun to explore Bowen Family Systems Theory and triangles of anxiety and their parallel to the dynamics at schools among faculty, staff, parents, and students. In my continuing conversation with Amie Post, MA, LCMFT, an expert at the Bowen Center for the Study of the Family, we talked about how the silos in advancement are perfect incubators for creating anxiety triangles as each branch competes for resources and are working toward distinct and separate goals.
SEO
On Page SEO: What Is It and How to Make it Work For You - YouTube
Today we’re going to go through five steps to up you On-Page SEO game.
Enrollment
Top ten reasons for choosing a school
Choosing a school for their child is one of the most important emotional and financial decisions parents face today.
Thank You
Thank you to Sarah Powers at The Governor's Academy (MA) for making a referral this past week.
My Latest Post
How To Promote Schools On Social Media For Free
Social media is one of the best free tools for reaching your target audience. There are plenty of ways to promote schools on social media for free.
MarCom Job
Assistant Director of Marketing and Communications @ The Field School
The Assistant Director of Marketing and Communications reports to and works in tandem with the Director of Marketing and Communications to conceptualize, design, and execute the school’s marketing and communication strategies, aligned with The Field School’s mission and core values. The primary focus of this role is the planning and creation of multimedia content that effectively tells the story of The Field School and the student experience. This position also supports campus initiatives (enrollment, retention, community engagement, fundraising efforts, special events, and all school programs) through marketing and communication efforts. The person in this role is the primary graphic designer, photographer, videographer, website designer, and social media content creator.
Social Media
See This School’s TikTok Fame!
See how, in the height of exam season, this Headteacher packs a real punch on TikTok in just 60 seconds! He demonstrates valuable tips and guidance in an action-packed way and raises a smile (if not a guffaw) in the process!
thestickmanconsultancy.co.uk