Sponsored Link
The wait is over. Your solution is here!
Now is the time to solve the way you manage inquiries and admissions. Enquiry Tracker is the all-in-one solution for schools to easily manage future families.
From inquiry to online enrollment, schools can automate personalized emails, run events, virtual tours, and get key insights to manage and grow a robust pipeline. The built-in broadcast communications tool allows you to reach out and proactively engage future families on their unique interests. With all data captured in one user friendly centralized database that can easily be transferred to the school management system and at long last end those spreadsheets forever!
Over 250 schools are already using the system to save hours every week and have those critical reports right at their fingertips.
Gain a short overview about Enquiry Tracker here >> https://youtu.be/u-ouEYua3iw
Marketing
Managing your online reputation - Interview with Brendan Schneider
There are things you can and can’t control when it comes to managing your school’s online reputation. Brendan Schneider, specialist in inbound marketing for schools, joins us to discuss what your school can and should be doing, along with what questions to ask your marketing team. We also share real-life examples of search engine optimisation done well … and really badly!
The 5 Intentions of a Parent Searching for a School Online
When parents go to their favorite search engine and type in "private school," what are their intentions?
Technology
Getting Your Institution Ready for Google Analytics 4 (GA4)
Because the internet is the gift that keeps on giving, Google recently threw marketers a new curveball with the announcement that Google Analytics 4 (GA4) will replace Universal Analytics (UA) on July 1, 2023. Many institutions are still using UA, and if you’re among them, you don’t need to panic. However, there are some steps you’ll want to take to prepare to switch over to GA4—this isn’t an upgrade or a migration, it’s a true replacement. GA4 is a completely separate platform with its own unique features and functionality, and if you plan to continue to use Google Analytics to measure your website traffic and/or marketing campaigns, switching to GA4 is a must. Google announced that UA will stop collecting data on July 1, 2023, and users will lose access to their historical data at the end of 2023.
Miscellaneous
Branding to Make an Impact for Your Independent School with Brad Entwhistle
In this episode, we chat with Brad Entwhistle, the Founding Partner of imageseven in Australia. For the past 32 years, Brad has helped schools align to their vision, ensuring that they fulfill and stay true to their promise to families and students, teaching that branding is far more than just a logo.
My Latest Post
The Communication Director Should Report To The Head Of School
Where's the role of the communication director positioned at your school? The Communication Director Should Report to The Head of School.
MarCom Job
Director of Communications @ Moses Brown School
Moses Brown School seeks a full-time Director of Communications to lead our communications team, bolstering our ability to report and share stories, helping staff manage and meet deadlines, and working with members of our community on precepts of good journalism and storytelling.
Social Media
5 Social Media Trends To Be Aware of in 2022
Here are five trends your marketing team needs to keep an eye on for the upcoming school year!
medium.comTwitter officially rolls out its long-form content ‘Notes’ feature
Twitter announced today that it has begun testing “Notes,” a way to write and publish long-form content on the social media platform. The official announcement comes a day after TechCrunch reported that the feature would be launching soon. A small group of writers in the United States, …
techcrunch.comHow to Use Social Media to Introduce Your New School Leader
SocialSchool4EDU's five steps to introduce your new school leader via social media effectively.
socialschool4edu.com