News
How are Parents Selecting a School?
A paradigm shift has occurred, in the new COVID normal parents are online more than ever before, they are researching and making decisions about the right education for their child – schools need to ensure their brand is visible in the online world.
New Study Shows Twitter is the Most Used Social Media Platform Among Journalists
The research underlines why Twitter is such an influential platform in the modern media cycle.
Marketing
Where does Inbound fit into a school marketing plan?
From blogs and SEO, to personas and beyond, inbound marketing can get messy and confusing for school marketers. Brendan Schneider, of SchneiderB Media talks about how schools can get started leveraging inbound marketing in order to reach, engage and convert prospective families online.
How to develop a creative brief
A creative brief can be a great tool for any communications project. Developing one at the start puts all stakeholders on the same page in terms of project goals and primary tactics.
Building a creative brief is super-easy, generally taking only a couple of minutes. Still, doing this as a matter of practice is unfamiliar at many independent schools.
Here is what a brief should establish at a minimum:
The first things families look for in your school
By figuring out parent's top priorities when searching for a school, you can evaluate your own school's strengths and weaknesses.
SEO
How to build a Knowledge Panel for your name or brand
A Knowledge Panel is a great way to present your brand. People might know you, but a more complete SERP certainly strengthens your name – more exposure to your brand, logo, social channels and, one could say, less visibility for competitors’ ads.
While search engines are smart to read unstructured data across the web to build their knowledge about a person, brand or entity, you can help give them a hand to understand you better and quicker.
In this blog post, I’ll show you step by step how to score a panel like this one:
Enrollment
7 Questions for New Private School Enrollment and Marketing Directors
Congratulations to all of you who this year are entering the two best jobs a school can offer. I’ve been there!
Looking back, here is some hard-won advice to make sure your journey is as rewarding as mine was when I was in the trenches day to day:
My Latest Post
What Are The Differences Between Inbound And Outbound Marketing For Schools
You’ve heard the terms “inbound marketing” and “outbound marketing” used frequently, but what do they actually mean?
MarCom Job
Digital Marketing Manager @ Ravenscroft School
We are looking to welcome a Digital Marketing Manager into our community of educators that actively strive to be diverse, equitable and inclusive. Our candidates should demonstrate empathy, knowledge and an understanding for the diverse backgrounds in our community; place an importance on genuine and authentic connections with students, faculty, staff and parents; be able to work collaboratively with team members of diverse backgrounds; and have the capacity to model an attitude of unyielding curiosity and a growth mindset.