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SEO Coach DIY Software
A simple do-it-yourself SEO software platform, easy-to-use, and understand. SEO Coach will help you optimize your school's website and Google My Business listing for higher Google rankings, which will lead to more traffic to your website. No need to hire an SEO Consultant.
Marketing
What Are UTM Codes? UTM Tracking Explained
Successful marketers use many tools to track and measure the effectiveness of their digital marketing campaigns, including Urchin Tracking Module (UTM) codes, which are snippets of code attached to the end of a URL. UTM codes are also used to pinpoint specific sources of traffic to a website. At minimum, UTM codes include a traffic source, a medium, and a campaign name. They may also contain keyword terms and content identifiers.
When used correctly, UTM tracking codes are one of the most powerful tools in your data analytics toolkit. This is because UTM codes help you identify top-performing content based on your marketing goals.
Call to Action Examples that Create Instant Leads: 20 Types of Killer Copy
Discover 20 call to action examples with smart copywriting that turn website visitors into leads for your best product and service offers.
When School Marketers Should Hire, Outsource & Automate
Once you’re sold on the concept of school storytelling, the first question usually is: So… how do we do it?
It’s a logical question. You’re a busy school marketer. You might have a small team or even be working in a department of one. Developing a strategy and then creating content worth reading is not something that can be squeezed into a lunch hour or pushed onto an intern’s desk and forgotten.
So the first question then turns into: How do I make this doable for our school?
My Latest Post
8 Top Social Media Strategies For Schools
Almost all business entities, celebrities, charities and politicians use social media strategies to engage with their audiences.
MarCom Job
Chief Marketing and Communications Officer @ St. Stephen's Episcopal School (TX)
St. Stephen’s Episcopal School, a day and boarding school of 690 students (grades 6-12), is seeking a Chief Marketing and Communications Officer (CMCO) who will develop and implement a strategic marketing and communications plan in accordance with the school’s established mission and goals. As a member of the school’s Administrative Team (A Team), the CMCO will report to the Head of School.
Social Media
41 Killer Social Media Tools You Should Know
Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on
nealschaffer.comHow to Optimize Facebook Ads for Quality Website Traffic
Learn how to refine your Facebook ads based on the amount of time people spend on your website and much more.
socialmediaexaminer.comHow to Get More Views on TikTok
Did you know TikTok has the highest engagement rate per post compared to other social networks? Here are 11 tips to get more views on TikTok.
hopperhq.com