December 26th 2022

The Key to Successful Content Marketing

I’m convinced of the power of content marketing for higher ed enrollment.

For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space.

Using the insights I learned from them, I’ve seen solid results for my higher ed clients, and even in my own marketing for Caylor Solutions.

Google Says AI Generated Content Is Against Guidelines

Content generated automatically using AI writing tools is against Google’s Webmaster Guidelines, says Search Advocate John Mueller.

The Three Rules of Value Propositions

Figuring out your school’s value proposition is not easy. It raises all kinds of questions. Which features or characteristics will be of interest to prospective parents? And, even if they resonate with parents, do they represent value? What will convince parents that the experience your school offers is worth the tuition you want them to pay?

To help with that painstaking process, here are three rules of school value propositions.