Prologue
Welcome to the School Marketing Insider!
As suggested in yesterday's email, I've changed the name of my weekly newsletter from Cup of Coffee to the School Marketing Insider.
The name change and new branding were necessary because, while I'm still obsessed with coffee, the Cup of Coffee name didn't help explain the newsletter content, and as readership has grown, that lack of clarity was confusing for some people.
Going forward, many things will remain the same with regard to the newsletter:
- I will publish it weekly on Monday morning.
- I will include articles I've personally curated from the web that are worth your time and review.
- It will remain free!
In addition to the name change and new branding, I will include more of my thoughts, ideas, and ramblings in the newsletter. I hope you find them educational or, at least, entertaining. 😀
Finally, can I ask a favor? If you have ever received value from my newsletter, would you mind giving me a text or video testimonial using this form here?
Thank you so much for being a subscriber, and here's to a wonderful 2023.
Thanks,
Brendan
P.S. This is only the beginning of the changes to SchneiderB Media. Stay tuned...
Marketing
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10 Questions to Help Conquer Marketing FOMO
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Recommended Reading
Did a Fourth Grader Write This? Or the New Chatbot?
Don’t be surprised if you can’t always tell. Neither could two teachers, a professor, nor even the renowned children’s author Judy Blume.
Writing Goals: 4 Small Steps to Achieve Your Big Results
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SEO
Google On Image Filenames & A Surprising SEO Mistake
Google’s Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast and at one point discussed a major mistake when it comes to filenames.
Thank You
Thank you to Andrea Prothro at Second Baptist School (TX) for making a referral this past week.
MarCom Job
Communications Associate @ North Country School / Camp Treetops
The Communications Associate is responsible for producing written communications, social media management, website updates and assist in print communications to help broaden the North Country School and Camp Treetops admissions and advancement funnel. This full-time staff position will engage families, donors and staff to help support many of the functions related to communications for the institution. The Communications Associate will also support outreach initiatives that broaden and enhance the visibility and public perception of the institution.