Prologue
Will I See You Tomorrow?
I wanted to remind you that I'll be co-hosting a webinar with Greg and Antony Campitelli from Enquiry Tracker tomorrow, January 10, at 2 pm EST.
During the webinar, Greg and Antony will give you a behind-the-scenes look at their Enquiry Tracker software so you can compare it to what you currently use. Honestly, you'll be impressed, and it's hard to beat their value. Wait till you see their software!
Additionally, attendees will receive a special offer to celebrate my partnership with Enquiry Tracker.
I hope you'll join us!
===> REGISTER TODAY <===
Hope to see you tomorrow!
Thanks,
Brendan
Sponsored Link
My New Calendar Scheduling Software
I've used a number of scheduling systems from vendors like Calendly and, most recently, Hubspot. However, about a month ago I switched to SavvyCal and have been blown away by its superior experience for me and the people who are scheduling a meeting with me.
It does everything you want a scheduling tool to do, even things you didn't know you wanted a scheduling tool to do!
You can see a live example of one of my scheduling links here.
I can't recommend this tool enough and encourage you to check it out.
===> Sign Up for Free <===
Marketing
Thinking of Marketing as an Ecosystem
Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season.
Understanding the Advocacy Phase of the Family Journey
Advocacy is the final phase of the Family Journey. And, I believe it is the most important one for your school.
This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school.
The more positive the experience, the more powerful the word-of-mouth and the referral.
This phase works to build awareness in the community, which you will remember is the foundational phase of the Family Journey. As parents become advocates for your school, this helps to generate more awareness in the community.
SEO
Google’s New Experience Algorithm Update
You’ve heard of Google E-A-T algorithm before…
If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this.
But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T.
So what’s this new “E” that Google added?
7 Reasons Why Website Backlinks Goes Down?
In this article, I've mentioned reasons why your backlinks may have gone down and how you can prevent them from happening in the first place.
My Latest Post
What Are The Benefits Of Social Media Marketing?
Why should your school be spending time marketing on social media? Here are 13 benefits of social media marketing for your school.
MarCom Job
Director of Communications and Marketing @ Eaglebrook School
The Director of Communications and Marketing oversees cohesive communications and marketing strategy that advances Eaglebrook’s national and global impact and image. The Director serves as a partner with administrators in overseeing communications messages and media that are individually savvy and strategically integrated to benefit the school’s academic, residential life, recruitment, engagement with its constituencies, and fundraising activities. The Director works to lead the deployment of publications, website tools, branding, and technologies that strategically advance student recruitment, student and alumni engagement, and fundraising. Opportunity/requirement to teach, advise, coach, participate in residential life are an integral part of this position.
Social Media
14 Ways to Use Instagram Stories Highlights for Marketing
Looking for creative ways to use Instagram Stories Highlights? Find business examples of Instagram Highlights albums that deliver ongoing value.
socialmediaexaminer.comHow to Get More Views on TikTok: 15 Legit Ways to Try Out Today
TikTok is thriving as a social media platform. Being the most downloaded app of the year gives it a great advantage over the competition. The app has more
nealschaffer.com