School Marketing Insider

Prologue

There's a saying in Pittsburgh: if you don't like the weather, wait an hour.

While I've always thought that phrase was funny, I experienced exactly that with the weather this past Thursday. During the day, I experienced rain, sleet, snow, incredibly high winds, dark black skies, and beautiful sunshine.

Go figure. I guess it's just a harbinger of spring.

With the thought of spring and new beginnings, my mind turned to planning, strategy, and goal setting.

You might think January 1 would have been a great time to plan, but I'll be honest. My mind wasn't there, and I was too busy just getting things done. I didn't allow myself time to pause, reflect, and do strategy work.

Actually, I've always been pretty bad at those sorts of tasks. Sure, I have goals, but I've always valued getting things done on my to-do list over spending time on reflection and similar tasks.

I'm a "Yes" person.

I would always say "Yes" to a task and get that work done, whether it was my responsibility or not. I assume that's what drew me to marketing, communications, and admissions work. I've also spoken to many folks in the same roles that I've had, and saying "Yes" seems to be a trait shared by anyone attracted to this work.

But I'm giving myself permission now to pause, consider strategies for my business, and write proper goals for my work, my relationships, and my personal life, including my hobbies.

(Regarding hobbies, I've started baking sourdough bread again. If you're interested in seeing my baking successes and failures, be sure to follow me on Instagram (https://www.instagram.com/schneiderbmedia/), where I've switched to posting more personal and less business content.)

I share all of this to encourage you to join me in writing goals for the remainder of the year or even just for the remainder of the school year.

I want to be more intentional about where I'm going as opposed to just ending up there.

I hope you'll join me.

Thanks,
Brendan

Marketing

Navigating Independent School Competition: A Deep Dive with Niche's Angela Brown

Discover strategies for independent schools to navigate competitive landscapes in MoonshotOS's case study featuring insights from Niche's Angela Brown. This detailed analysis explores evolving competition, the importance of differentiation, aligning values with branding, enhancing digital presence, and community engagement. Ideal for educational leaders seeking innovative approaches to stand out and thrive amidst diverse educational choices.

It’s Approaching That Time Again… How To Talk To Parents About Fee Increases

Navigating tuition increases at private schools can be challenging, but The Stickman Consultancy offers strategic advice on how to approach this delicate topic with parents. Emphasizing transparency, support, and personal touch, the article provides actionable tips for communicating fee changes effectively, maintaining trust, and fostering a supportive community. This guide is a must-read for school leaders aiming to handle tuition increase discussions with care.

Social Media

Elevate Your School’s Instagram Game: 7 Must-Try Tips

Transform your school's Instagram presence with #SocialSchool4EDU's '7 Must-Try Tips.' These insights range from crafting engaging bios to leveraging carousels and Reels, aiming to boost engagement and uniquely showcase your school's spirit. Whether it's through captivating storytelling or collaborative posts, these strategies promise to amplify your reach and connect with your community more effectively.

Enrollment

Change is Disrupting the Education World

Facing myriad challenges from social and educational pressures to the advent of AI and alternative schools, educational institutions are at a pivotal point. The post suggests a multifaceted approach for schools to navigate these issues, emphasizing clear communication, safeguarding student welfare, embracing technology cautiously, addressing financial concerns, and considering alternative educational models. It encourages schools to leverage marketing tools while adapting to the changing landscape to ensure a robust and welcoming educational environment.

The Funnel meets the Flywheel

Explore the transition from the traditional admissions funnel to the innovative flywheel approach in English Marketing Works' "The Funnel meets the Flywheel." This insightful piece delves into how schools can adopt a more dynamic, parent-centered strategy for admissions and engagement, fostering a cycle of continuous connection and satisfaction. Discover practical ways to blend these methodologies for a transformative admissions process and stronger, lasting relationships with families.

Miscellaneous

The Strategic Advantage of End-of-Year Surveys for Private Schools

This blog post unveils how surveys serve as crucial tools for reflection, engagement, and strategic planning, providing actionable insights for improving school operations, admissions, and retention. Learn the importance of capturing real-time feedback and how it can shape a better future for your school community.

My Latest Post

Harnessing AI Chatbots On School Websites

Explore the benefits of utilizing AI chatbots on school websites to facilitate marketing efforts and enhance overall student engagement.

MarCom Job

Marketing & Communications Manager @ The Bishop's School

Responsible for strategic support of the marketing communications program, including efforts to convey the mission and brand of the School to various constituencies comprising alumni, faculty, staff, parents, students and the public. This includes print, website and social media content production and assisting social media efforts of campus groups, classes and organizations. Assist with School event photography and video. This position supports all campus departments and initiatives by producing creative and unique print and digital content that authentically reflects the institutional brand and message and positions Bishop’s at the forefront in our local market.

SchneiderB Media

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