Prologue
I'm excited to share that I'll be traveling to several conferences this spring to speak on school marketing. One new presentation I'll be giving is about the use of AI in school marketing.
This is a brand-new presentation in which I discuss the history and fundamentals of AI, share practical AI applications for its use in school marketing, and offer hands-on experimentation with AI tools to learn how to integrate these technologies into your marketing efforts.
During the research I did to prepare for this presentation, I kept coming across this quote from Sundar Pichai, CEO of Alphabet and Google:
AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.
Think about that quote for a minute. Here is a person uniquely positioned to see more and access more information and technology than we have, and he says that AI is more profound than electricity or fire.
That's a pretty big claim.
And from what I've read and understand. I believe him 100%.
To showcase the potential of Generative AI beyond text, I want to highlight a song I created using a new AI tool called suno.ai.
Here's the prompt I used to create my song:
an acoustic guitar song with a female singer who had a grave voice about the benefits of AI for school marketers.
Want to listen to my music?
I was impressed. You?
This is another wake-up call for school marketers.
If you're not paying attention to AI, you should start right now.
Thanks,
Brendan
Sponsored Link
Membership Is Open in the MarCom Society
The MarCom Society is tailored for professionals like you who are passionate about marketing and communications in the K-12 schools. It brings together MarCom leaders, uniting us through training, support, and community to be the best versions of ourselves and help our school be the best version of itself.
By joining the MarCom Society, you'll not only tap into this rich source of professional development but also contribute your own expertise, enriching the collective knowledge of the community. Together, we can elevate marketing and communications strategies in K-12 education, ensuring that our schools are better resourced and ready to make a lasting impact. Don't miss out on the opportunity to be part of this dynamic network of MarCom professionals – join us today, and let's create a brighter future for K-12 schools.
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Marketing
Unlocking your school's value: a practical framework
This post offers a blueprint for schools to articulate and amplify their unique value to families. It emphasizes four pillars: demonstrating tangible and intangible ROI, showcasing transformational teaching and learning, fostering a customer-focused orientation, and proving cost-consciousness and stewardship. This framework guides schools in effectively communicating their distinct advantages, ensuring families understand the profound impact of their educational investment.
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Discover how your school can captivate dream families through on-demand content, as detailed in Cursive Content's insightful guide. This article showcases three innovative approaches: virtual tours for immersive campus experiences, webinars for easy access to school insights, and recorded workshops or speaker series to engage your community anytime, anywhere. These strategies are tailored to meet the expectations of today's families, offering them what they want, when they want it.
AI
How to Use AI in Your Job Search
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Enrollment
When Your School's Enrollment is Full: What's Next?
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MarCom Job
Director of Communications @ Bi-Cultural Hebrew Academy of Connecticut
Bi-Cultural Hebrew Academy is seeking a dynamic, highly skilled, visionary leader to serve as Director of Communications, effective immediately. The Director of Communications will play an integral role in maintaining, marketing, and communicating the school’s positive image to the current and prospective local and broader school community. This position reports directly to the Head of School. Full-time preferred.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
TikTok reportedly developing new app to rival Instagram
TikTok is reportedly venturing into Instagram's territory with the development of "TikTok Photos," aimed at enhancing user engagement through still images. With spotted back-end code hints and the previous introduction of a photo mode, TikTok's strategy targets deeper connection with its Gen Z audience. This move, amidst potential U.S. bans, could reshape social media marketing dynamics.
searchengineland.comA Comprehensive Guide to Meta Ads Targeting: 20 Resources
The post serves as an essential resource for advertisers navigating the complex shifts in Meta's targeting capabilities. Highlighting 20 cornerstone pieces, the author discusses the evolution from traditional strategies to embracing broader, AI-driven targeting methods that require a new approach. This guide is pivotal for those looking to refine their advertising strategies amidst Meta's changing landscape.
jonloomer.com