Prologue
Have you struggled to decide when your school should respond to national or world events?
I know I have.
To be honest, that decision can be one of the most stressful times in a MarCom professional's life. It's especially hard when your administrative team does not agree on a course of action.
Similarly, do you have internal guidelines about when you should and should not respond?
From personal experience, I know that we sent email statements in some cases but not others, even though we were breaking a precedent we had set.
I know this is one more thing you must worry about, and tackling this and establishing guidelines can seem daunting.
But I have a solution!
In an upcoming guest expert presentation from Julie Faulstich, she will share how to establish guidelines for issuing school statements.
Her session will explore how to establish guidelines for when a response is necessary, who should receive it and what communications channels to consider, all as part of an overall constituent communications strategy.
This training is only available to members of the MarCom Society. Join today, and you'll get access to over 90 training sessions - including this one on April 25.
===> Join Now And Attend Julie's Presentation <===
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“It’s a personalized extra touch that helps your school stand out. It shows your visitors that you’ve put thought into their experience.”
~ Allison Burger, Director of Marketing & Communications, Westlake Prep
Marketing
52 Copywriting Psychology Tips
This post promises to transform your writing with powerful psychological strategies, helping you craft messages that resonate deeply with your audience. Perfect for marketers, content creators, and anyone looking to hone their copywriting skills, these tips are designed to boost engagement and conversion rates.
Technology
Navigating Color Contrast for Improved Accessibility in Web Design
Design TLC's guide on navigating color contrast for improved accessibility in web design is crucial for creators aiming to make their websites more inclusive. It highlights the significance of color contrast in enhancing readability for individuals with visual impairments and outlines the Web Content Accessibility Guidelines (WCAG) requirements. With practical tools and strategies, this article empowers designers to achieve optimal contrast, ensuring their websites are accessible to a broader audience.
My Latest Post
Leveraging AI For Targeted Social Media Advertising To Reach Prospective Families
By leveraging AI for targeted social media advertising, schools can revolutionize their approach to reaching out to prospective families.
MarCom Job
Director of Communications and Marketing @ Green Hedges School
In partnership with members of the senior administration team and other colleagues, the Director of Communications and Marketing is responsible for advancing the brand, mission, program and goals of the school through both the external marketing of the Green Hedges and internal and external communications. This individual is responsible for the School’s strategic marketing and communications plan and oversees content creation and deployment across all of Green Hedges channels (website, social media, news releases, email, newsletters and print publications). In addition, the Director of Communications and Marketing is the Board of Trustees liaison.
The Director of Communications and Marketing is a 12-month, full time position with full employee benefits. The Director of Marketing and Communications is a member of the school’s senior administrative team and reports directly to the Head of School.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
How to Use GA4 to Track and Report Social Media Traffic
This video discusses transitioning from Universal Analytics to GA4, focusing on organizing traffic from various social media platforms for better analysis. The conversation provides insights into custom channel groupings and optimizing reports for social media analysis in GA4, reflecting the evolving landscape of digital marketing and data analysis. This discussion is pivotal for marketers looking to refine their strategy with GA4's new features.
youtube.comHow to Create a “Day in the Life of a Teacher” Social Media Feature
Creating a 'Day in the Life of a Teacher' social media feature offers a unique glimpse into the dedication and passion of educators, enhancing community engagement and appreciation. This article from #SocialSchool4EDU provides a step-by-step guide to producing compelling content that highlights the impactful moments of teachers' daily routines. Ideal for Teacher Appreciation Week or any time of year, this approach promises to connect and inspire your school community.
socialschool4edu.com5 Simple Ways to Get Started with Instagram Stories
Dive into "5 Simple Ways to Get Started with Instagram Stories" for schools with #SocialSchool4EDU's blog post. It breaks down easy steps to enhance your school's Instagram presence, including sharing posts, utilizing stories for updates and engagement, and posting links. Perfect for schools looking to engage more on social media, this article offers practical tips to make Instagram Stories a powerful part of your communication strategy.
socialschool4edu.com