Prologue
If you follow me on social media, read my blog, or have heard me talk recently, I am completely bullish on artificial intelligence (AI).
And you should be as well.
AI is not a tool that you can avoid. Please take my word for that.
About two months ago, I spoke to a group of marketing and communication professionals in New Jersey. I was surprised when multiple people approached me after the presentation to tell me they were afraid to start with AI.
I completely understand where they were coming from and reiterated that there is nothing to fear.
In that spirit, I will start sharing my favorite ways to use AI to help you become more comfortable with the tool.
My favorite way to use AI is to summarize long reports, pdfs, or chunks of text and have the AI pull out action items for me.
Here's the prompt I like to use:
TL;DR Can you please summarize the attached PDF in three paragraphs and include five action items from the report that I can implement?
To use this prompt, type it into ChatGPT, for example, and include the PDF or text you would like to have summarized.
I can't even tell you how much time this use case saves me.
Give it a try. Reply to this email and let me know how it goes and what other use cases you'd like to see.
Thanks,
Brendan
Marketing
Ep 80. UnMarketing Schools and Listening To Faculty with Terry Dubow
In this episode, we delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents’ needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school’s values. Through practical examples and insightful discussions, we share effective ways to create genuine connections with the school community, offering valuable insights for school marketers striving to make a meaningful impact.
6 Easy Things You Can Do To Improve the Content Experience
The post offers actionable advice on how to engage your audience more effectively by focusing on inclusive language, leveraging AI tools for clarity and readability, posing interactive questions, diversifying content formats, strategically including links, and improving accessibility through better use of alt text. These tips are designed to not only attract but deeply engage your readers, turning passive viewers into active participants.
SEO
13 questions to diagnose and resolve declining organic traffic
This post offers a structured approach to understanding and addressing drops in website traffic. The article guides you through detailed diagnostics, from verifying tracking accuracies to examining specific content and technical issues that might be influencing your SEO performance. It's an indispensable resource for SEO professionals needing to identify root causes and implement effective solutions to regain lost traffic.
The Crucial Role of Keywords in Your School's Content Strategy
This post stresses the importance of keywords in improving search engine visibility, targeting your audience effectively, and creating a consistent brand message. It also highlights practical steps for choosing the right keywords and incorporating them across various digital platforms to maximize reach and engagement. An essential read for school marketers, this article offers the keys to unlocking your school's potential online.
Enrollment
Mapping the admissions journey
"Mapping the Admissions Journey" offers a deep dive into crafting a personalized admissions experience that is pivotal for boosting enrollment. This episode of The Admissions Club outlines strategic phases from awareness to enrollment, emphasizing the significance of being visible online, showcasing unique selling points, and leveraging technology for personalized communication. A must-watch for school admissions teams seeking effective growth strategies, the episode blends expertise with actionable tips to optimize each step of the admissions process.
10 Ways to Grow Enrollment in FY25
Last week, Seth Odell presented to higher education leaders on "10 Ways to Grow Enrollment in FY25." Amid the budget season, this discussion offered timely, tactical insights into driving enrollment growth next year. Seth recorded a concise video, sharing key takeaways and inviting feedback on the format and additional enrollment growth strategies.
MarCom Job
Director of Communications and Marketing @ Cannon School
Cannon seeks a Director of Communications and Marketing to lead all aspects of the school’s internal and external communications, marketing, public relations, and crisis communications. The school expects to fill this role promptly and have the new Director in place this August.
SchneiderB Media
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