School Marketing Insider

Prologue

Did you know that I help schools with their digital marketing efforts?

Did you also know that my offerings are unique and tailored specifically for schools?

How so? I've seen too many schools experiment with digital marketing efforts only to say they don't see results. The issue, which is frustrating to me, is that they only use one digital marketing tool, like Google Ads, but don't implement the other parts of the system to make Google Ads work. As a result, they get frustrated and give up on digital marketing altogether.

This is a missed opportunity because a comprehensive digital marketing strategy involves a combination of various tools and techniques that must all be implemented to see results.

We help you implement those tools and techniques and do the work for you.

Want to learn more and see how we can help you and your school?

Please sign up for a consultation call to learn more:

===> Sign Up For A Free Consultation Call <===

Don't wait; let us help you!

Thanks,
Brendan

Marketing

Best practices for keeping your Gmail spam rate below 0.1%

This article provides three steps for achieving a low Gmail spam rate, which is crucial for email marketers aiming to comply with Google's stringent guidelines. It details best practices like maintaining clean CRM data, ensuring domain authentication, and adhering to privacy laws such as CAN-SPAM and GDPR. These steps are vital for keeping your emails out of the spam folder and maintaining good relationships with recipients.

Marketing on a shoestring budget

This blog post delivers practical tips for those with limited resources. It focuses on knowing your audience, creating impactful content, and maximizing social media engagement. It also emphasizes the importance of website optimization, savvy email marketing, and gathering consumer testimonials to boost your brand's presence and effectiveness.

Google and Yahoo Are Cracking Down on Inbox Spam. Don’t Expect Less Email Marketing.

As Google and Yahoo intensify their efforts to combat inbox spam, email marketers face new challenges. The Wall Street Journal discusses how despite these crackdowns, the volume of email marketing is unlikely to decrease. This article delves into the evolving landscape of email marketing, exploring how companies are adapting their strategies to meet stricter email filtering standards without reducing their outreach efforts.

Social Media

Instagram’s newest rival TikTok Notes is moving in for the kill

TikTok is set to launch a new platform called TikTok Notes, directly challenging Instagram by expanding into photo posts. This move comes at a critical time as TikTok faces potential U.S. bans and a plateau in user growth, aiming to leverage its massive user base to ensure a successful rollout similar to Instagram's adaptation of the 'stories' feature. The article discusses the strategic implications of this move and the competitive landscape of social media, providing insights into the challenges and potential successes of TikTok Notes.

10 Ideas for Celebrating Teacher Appreciation Week on Social Media

Explore creative ways to honor teachers during Teacher Appreciation Week with "10 Ideas for Celebrating Teacher Appreciation Week on Social Media" from #SocialSchool4EDU. This post provides fresh, engaging suggestions such as virtual applause parades, interactive posts, and using social media to highlight teacher stories and events. It's a resourceful article for any school PR professional or social media manager looking to make a significant impact and showcase appreciation in an innovative manner.

SEO

What’s Generative Engine Optimization (GEO) & How To Do It

"Generative Engine Optimization (GEO)" is emerging as a crucial strategy distinct from traditional SEO, focusing on optimizing content for AI-driven search engines. This comprehensive guide by Foundation Labs explains how GEO works to enhance visibility in AI responses, detailing the importance of tailored, authoritative content that aligns with AI's understanding. The guide covers practical steps for implementing GEO to boost content reach and engagement, an essential read for marketers adapting to the generative AI era.

MarCom Job

Communications Associate @ Middlesex School

Middlesex School seeks a senior Communications Associate beginning July 1, 2024. For more information on Middlesex and to apply for this position, please visit our careers page.

This position is a full-year administrative role that requires a high level of community engagement in effectively communicating with all Middlesex constituents, including prospective students and families, alumni, current students and families, and faculty and staff. Reporting to the Chief Strategic Planning and Communications Officer, the Communications Associate will provide leadership in shaping, managing, and executing a comprehensive communication strategy aligned with the School’s mission, values, and goals. The Communications Associate works across all school departments in aligning the School’s messaging to its external constituents. The successful candidate will have proven experience in creative marketing initiatives and effective institutional communications across multiple media channels.

SchneiderB Media

Whenever You're Ready, There Are 4 Ways I Can Help You:

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.

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