Prologue
Did you know that part of the MarCom Society is a free job board that only posts marketing and communication positions at K12 schools?
Here are a few of the most recent postings:
- Communications Coordinator @ New Canaan Country School
Reporting to the Director of Marketing & Communications, the Communications Coordinator will lead the execution of strategic communications initiatives to advance the school’s communications goals. This role requires a proactive leader capable of managing multiple projects, coordinating cross-functional teams, and ensuring the successful delivery of high-quality content across digital and print platforms. The salary range is $65,000-$75,000 based on experience.
- Marketing & Communications Associate @ St. Luke's Episcopal School
St. Luke’s Episcopal School seeks a dynamic and creative individual to join our team as a Marketing and Communications Associate. This role supports the school’s mission by advancing the brand, promoting our programs, and enhancing communications with internal and external audiences. The Associate will collaborate with the Director of Enrollment and Marketing, administration, and faculty to develop and implement strategic marketing and communications initiatives that highlight the distinct qualities of a St. Luke’s education.
- Director of Marketing and Communications @ Rossman School
Rossman School is currently seeking a strategic thinker and creative communicator to serve as its Director of Marketing and Communications. Acting as Rossman’s brand manager and institutional storyteller, the Director of Marketing and Communications ensures that all marketing and communications materials and initiatives reflect and support the ethos, mission, and strategic objectives of the school. The Director of Marketing and Communications develops, manages, and measures an annual integrated marketing and communications plan that drives goals in admission, development, and other constituent engagement.
You can browse all of the open jobs here.
As usual, I will always include an open position in each edition of this newsletter but I encourage you to bookmark the job board and check frequently to browse all open positions.
Thanks,
Brendan
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AI
AI detectors are 'mislabeling students' work,' leading to false accusations
AI detection tools are increasingly flagging students’ work as AI-generated, leading to false accusations of cheating. Tests reveal even pre-ChatGPT submissions have been inaccurately labeled by these detectors, particularly affecting non-native English speakers and neurodivergent students. Critics, including educators, argue that these tools harm students by producing unreliable “proof” of AI usage. Developers like Copyleaks and GPTZero admit their systems aren’t perfect and urge institutions to use them as conversation starters, not final judgments.
Recommended Reading
Strategies for Effective Nonprofit Leadership Communication
Effective communication is essential for nonprofit leaders to drive impact and trust. Bridget Johnson outlines key strategies: active listening, clear messaging, digital proficiency, and crisis management. Leaders are encouraged to focus on clarity, adapt to digital platforms, and establish transparent crisis protocols to foster stronger team engagement and resilience. Simple techniques like the "2-Second Rule" for listening and the “Grandmother Test” for clarity can improve interactions and mission alignment.
SEO
What Is a Pillar Page & How to Create Them
Neil Patel’s article on pillar pages explores how these structured content hubs can enhance SEO by organizing related topics into cohesive clusters, improving site navigation, authority, and visibility. The article outlines steps to create effective pillar pages, including choosing core topics, organizing content with keyword research, and building backlinks. By linking to subtopics and avoiding keyword cannibalization, pillar pages increase dwell time and streamline the user experience. This guide is ideal for those looking to optimize SEO through comprehensive, evergreen content structures that attract organic traffic and boost search engine rankings.
My Latest Post
The School Marketing Funnel: What It Is And How It Works
Explore the concept of the school marketing funnel, different types of funnels, strategies for each stage, and how to create your own funnel.
MarCom Job
Editorial Content Manager @ Seattle Academy of Arts and Sciences
We are looking for a versatile, creative, and experienced Editorial Content Manager to join the Marketing & Communications team. This is a full-time, year-round staff position with in-person (on-campus) responsibilities. We are excited to find an individual who is a great writer and storyteller, a sharp copy editor, and a collaborative teammate. This role will require a high level of journalistic drive and a passion for communicating the mission and work of the school to families, students, faculty, staff, donors, alumni, and the public.
SchneiderB Media
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SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
Top Social Media KPIs & Metrics to Boost Brand Awareness
Brandwatch’s article on social media KPIs offers a comprehensive guide for tracking essential metrics like engagement, reach, and conversions to enhance brand performance. It emphasizes setting realistic, SMART goals aligned with business growth, whether focused on brand awareness or customer retention. The article also highlights the importance of ongoing KPI adjustments, social media tools for monitoring, and detailed methods for measuring engagement, CTR, ROI, and more. This guide is invaluable for businesses aiming to refine social strategies and achieve tangible results on social platforms.
pcdn.coEmpowering Student Voices: Launching a Social Media Internship at Your School
Launching a social media internship program at your school can empower students by giving them real-world experience in digital storytelling and communications. This guide outlines steps for structuring the program, recruiting interns, and providing effective training. With roles like Instagram takeovers or social media clubs, student interns can bring fresh perspectives and help reach wider audiences. The article offers practical insights for schools interested in implementing such programs and amplifying student voices.
socialschool4edu.com13 Recommended Social Media Search Engines
Neal Schaffer’s article introduces 13 top social media search engines that empower marketers to track brand mentions, trending topics, and competitor activity across platforms like Meta and Instagram. Tools like Talkwalker, Hootsuite, and BuzzSumo offer unique analytics features for social listening, sentiment analysis, and audience insights, helping businesses optimize engagement and brand strategy. Some platforms, like Mentionlytics and Social Searcher, focus on reputation management, while others, like Spokeo and Social Catfish, specialize in individual tracking. This guide is essential for marketers looking to enhance their social media strategy with robust data insights and brand monitoring tools.
nealschaffer.com